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Friday, April 23, 2010

L’Oréal Acquires Essie Cosmetics Brand

Oooo, pretty colors.  L'Oreal picks up Essie.  The New York based company was founded in 1981 and was purchased for an undisclosed price.  The founder, Essie Weingarten will stay on to create more clever names for the extensive nail color line.

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