L’Oréal Acquires Essie Cosmetics Brand

Oooo, pretty colors.  L'Oreal picks up Essie.  The New York based company was founded in 1981 and was purchased for an undisclosed price.  The founder, Essie Weingarten will stay on to create more clever names for the extensive nail color line.

Summer of Style

Your client sits down in your chair.  You wrap the cape around them with a flourish, spin them to face the mirror and say....."How do you want your hair cut today?"  The client is not thinking about how they are just going to look today.  No no no it's almost May, summer is almost here.  The summer of style!  The client wants a look that will change their life.   A style that will bring back the fun, bring back the good times.  We've been down for two years.  We have all given up things, made sacrifices, maybe even had to forgo the six syllable latte.  We are all tired of that.  Give us color, give us shape, give us style!  Look at that eager face, they are ready.  Be inspired, be creative,  give them what they need...Change.

L'Oreal Launches its new hair color product INOA

Here at the American Beauty Show in Chicago L'Oreal launched their new INOA hair color line.  Or did they?

INOA is positioned to compete with P&G's WELLA brand.  INOA is an odorless, ammonia free color line that has beautiful packaging and fantastic marketing.  The problem is that they have made claims that the product leaves your hair in a virgin state after several uses.  What?  Well P&G has been trying to get an injunction to keep INOA off the market in the EU where it has been selling for a while.  Wella and the EU are not happy with the bold claims from INOA.  I heard a lot of claims at the American Beauty Show of INOA processing hair to a "virgin like look to the naked eye".  Still, they made a huge splash and most are excited to begin working with it this summer.

Salon Insiders Podcast with the Salon Success Program

Hello Everyone,
Today we talked with Rosellen and Debbi from the Salon Success Program.
They offer us tips regarding custom blended makeup and supplements that we
can offer to the clients sitting in the chair.  Have a listen and hopefully it will give
 you food for thought about how we can expand our services.