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Sunday, January 23, 2011

Waxing Poetic How to Succed in a Down Market

How is your waxing business?  Do you have a waxing business?  Well why not?  There is more to life than plucking or shaving at home.  I found this great article about New York waxing bar that is using some great marketing to create business.  Here is the link to the article New York Times "Where wax is queen"

The Boom Boom Brow Bar was opened in 2008 by Malynda Vigliotti in the middle of our financial crisis.
She realized that to set herself apart she was going to need clever marketing.  She quickly came up with her first discount slogan "The Bare Sterns" bikini wax down from $49 to $30.
That kind of humor and wit has set her apart from the crowd.  She still holds great discounts in her west village shop and will have customers standing in line out front of the 250 square foot space.   Its a great article so give it a read.

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