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Tuesday, November 30, 2010

OMG OPI sold!

You may have got some great black Friday deals at Walmart, Target, or  even Best Buy, But you missed out on one small deal.  You could have picked up a little polish line for just under a billion dollars.  OPI has sold to Coty Inc.  Coty is a holder of many cosmetic and fragrance brands such as Vera Wang and Jennifer Lopez. 
What does this mean for the professional beauty and nail industry?  Well, probably nothing in the near term.  Would I want to marry myself to this line and invest heavily in the brand?  No, I think I'm scared that OPI will now be Retailed at every department and chain store that wants it.  OPI had about $200 million in revenue last year and you don't spend a billion dollars to continue that revenue stream.  How do they grow the brand?  You grow it out of the professional market.  Just ask Paul Mitchell.  (That was a joke by the way).

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