L'Oreal announced two acquisitions yesterday. Their Salon Centric division acquired Maly's Midwest and Marshall Salon Services. This is part of a strategic commitment that L'Oreal USA made to further its mission to gain closer proximity to the salon community while continuing to provide them with products, service, training and education. Salon Centric now covers 80% of the US. Maly's Midwest and Marshall Salon Services represent combined sales of $130 million annually.
SalonCentric, headquartered in Clearwater, Florida, is the professional products distribution operation of L’Oréal USA. It was created in 2008 following a series of acquisitions that provided a strong store organization and distributor sales consultant network. SalonCentric is the premier distribution partner to the professional salon community in the US, fully committed to fighting diversion and protecting legitimate channels of distribution. Focused on a multi-line, multi-channel business approach with professional salon brands, including partner brands, and through hundreds of store locations and field sales activities, SalonCentric connects stylists to the finest brands, education and business solutions to ensure their overall success. SalonCentric has over 3300 employees and services salon professionals through its network of around 1150 distributor sales consultants and 700 stores. A multi-branded organization, SalonCentric distributes, among others, the following: Big Sexy Hair, Farouk, Framesi, Kenra, L’Oréal Professionnel, Matrix, Mizani, OPI, Pravana, Pureology, Redken 5th Avenue NYC and TIGI.