How to win in a down market

The market is down and sales may be soft, but this is the perfect time to expand your business.
It can be in small ways by taking on a innovative new product, adding a new service or marketing in a new way. You can expand in a big way by adding a new location or buying a building so your rent will never go up. The key to success is to stay ahead of your competition and treat your customers like gold. Here is a press release from a company in our industry doing just that -

February 18, 2009

PRESS RELEASE

Latin America EXPANSION

Jay Halaby and Associates, LLC, is pleased to announce the expansion into Latin America effective March 1, 2009. Headed by salon industry veteran Jeannette Rozzotto our Latin American Division will be servicing Mexico, Central America, South America and the Caribbean. Having worked with distributors in Countries all over this territory, Jeannette understands the various markets, requirements, and the method of distribution in each country. Under her direction, we will be developing a team of Representatives physically living, and working throughout the region, opening new distribution for our manufacturers.

Although many manufacturers have some distribution in this region, very few have the concentration of distributors or market share they are looking for" says Halaby. "We understand the market and have enough of a distribution base to build a rep group that will eventually have the same physical coverage as we do in our territories here in the US. When the economy is soft you need to look for more customers, and find new ways to grow your business. Manufacturer Rep Organizations are still the most cost effective way to do it."



Posted by
Bryan cantrell